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Magazine for American Express Cardmembers
Expression is a monthly magazine, published in English and Thai in alternate months, for the Platinum and Gold card members of American Express. A business lifestyle magazine, it meets the needs of our discerning readers who expect only the best.
EXPRESSION - Positioning & Editorial Content
In these days of highly defined and focused publications for niche markets, Expression is clearly the leader with a well defined, high quality audience, providing a clear and unmistakable target group. Thus ensuring that there is no wastage of the advertising dollar. It is the single largest such publication in Thailand and is not available for sale.
The editorial content reflects the premium lifestyle of the cardmembers and is an exciting mix of features that are the extension of the lifestyles and personalities of our readers. From interviews with Captains of Industry to movers-and-shakers in the fields of fashion and art, Expression features only the most distinctive. The content gets a further boost from travel stories, reviews and general features that complement and reinforce the distinctive lifestyle of our readers.
EXPRESSION - Circulation & Readership
The magazine is distributed exclusively to American Express Cardmembers : Platinum Charge Cardmembers, Gold Charter Cardmembers, and Top Spenders of THAI American Express Platinum Credit Card. The readers include business tycoons, corporate executives, managers, and business owners.
EXPRESSION - Reader profile
| • The purchasing power of the readers can be gauged from the average annual income |
: Bt 800,000-1,200,000 (20 per cent); Bt 1,200,000-2,000,000 (55 per cent); Bt 2,000,000 up (25 per cent) and Bt 5,000,000 up (10 per cent). |
| • The monthly spend is |
: Bt80,000-200,000 (35 per cent); Bt 200,000-300,000 up (40 per cent) and Bt 300,000 up (25 per cent). |
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