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The Best of Travel and Lifestyle
King Power is the only duty free operator in Thailand with multiple outlets including downtown (Sri-Ayuthya Road) and airports in Bangkok (Suvamabhumi), Chiang Mai, Phuket and Hat Yai. Showing exponential growth in duty free sales over the years and now with much bigger operations at their new downtown outlet and at the new airport in Bangkok, King Power group is poised for setting new records in duty-free sales.
Power - Positioning & Editorial Contents
in the days of niche markets, mass circulation publications without a defined reader means a very high wastage. A focussed publication with well-defined audience will make your advertising dollar travel the maximum distance without wastage. Power is the best of Travel & Lifestyle magazine and is the official communications vehicle of King Power Duty Free. A monthly magazine with style, substance and elegance, catering to the needs, lifestyles and aesthetic tastes of the upper class and the well-travelled, it communicates, complements and reinforces the distinctive lifestyle of the readers.
Power - Circulation & Readership
| Power is not available for sale from newsstand. Publishing Bi-Monthly, 125,000 copies of the magazine are sent to : |
| • King Power Duty Free Members |
: 100,000 copies |
| • King Power Duty Free Shops |
: 20,000 copies |
| • Complimentary to Corporate Executives |
: 4,000 copies |
| • Promotional |
: 1,000 copies |
| With a readership of over half-a-million readers per issue, Power offers you the best without any wastage. |
Power - Reader profile
| • Income |
: Average Monthly household income: Baht 150,000 |
| • Purchasing Power |
: Average spending at Duty Free per trip : Baht 15,000 |
| • Travel Frequency |
: More than 10 times per year (International travel only) |
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100% CREDIT CARD OWNERSHIP |
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